Journal.
“General Data Protection Regulation” in the European Union
The General Data Protection Regulation (GDPR) will apply in the EU from 25 May 2018.
While Hong Kong is not in the EU, you may wish to consider taking steps to comply. You may have some of your global audience in the EU, or simply wish to apply good practices to your corner of the web.
In any case, in Hong Kong we have the PDPO, which is a set of principles, contravention of which are not directly criminal offenses (but could result in an enforcement notice from the Commissioner, which is enforceable). We like to see a healthy interwebs, with trust and good behaviour being the norm.
Simple Search Engine Ranking Reports
We provide custom SEO services to improve our clients’ search engine ranking. This requires consultation to craft an optimisation strategy that suits you. Researching your industry, reviewing your current website content and code, and choosing keywords to target and advertise on.
Such custom services can be too expensive for some businesses. But we now offer a simple product to help you monitor your search engine ranking for 15 keywords on 4 search engines.
Search Engine Optimization in Hong Kong – Analytics & Referral Spam
Google Analytics has taken a hit lately in the form of referral spamming, or spoofing. I started to notice it in my own reports, then came across this article.
We manage search engine optimization and search marketing for a number of our clients. Some are SMEs with local markets that have naturally small amounts of traffic. This month I started preparing the report for one client and my jaw dropped: a 500% increase in traffic:
However a quick filter by country showed that 90% of the new traffic is from Russia. Not their market by any stretch.
Leverage your existing Analytics to make your new website the best it can be
Rebuilding a website has a distinct advantage compared with starting out anew. Detailed data on website visitors can provide crucial insight into what content is working and what needs work, as well as help focus your business goals for the new version. Redesign based on facts, not feelings.
The importance of Google Plus for your business location
Google Plus is the second largest social network by registered users after Facebook. But that is not the only reason your business should spend time setting up a presence there.
While most businesses see the value of creating a Facebook page to promote their business and interact with users, many seem to opt not to bother with Google +. Businesses often have resource constraints when it comes to marketing and social media, and it’s not a surprise that they often decide to concentrate efforts on a few channels.
But Google Plus is more than another social media channel. It’s the starting point for having your business show up in Google Maps, or to have reviews and author information appear in search results. In other words, it helps with your SEO efforts.
Search Engine Optimisation for regional services – A case study
We recently created a website for a plumber friend in Australia, and were tasked with optimising the site for search. Our clients in the past being predominantly based in Hong Kong, or aiming for more global audiences with their offering, this was our first taste of local SEO methods, which we describe here.