“Typefaces are like speaking with an accent”.
The front-end of a website is, naturally, the part that visitors see. The branding, images, illustration, typefaces, overall layout. That these visual aspects are crucial is a given. Every touchpoint of the brand needs to be consistent, and deliver the correct message and tone.
But website pages are delivered across networks, to a variety of devices on networks of different speeds. A page might be beautiful, but if it takes five seconds to load, with all sorts of funky stuff going on in the meantime (90s style progressive-image reveals, pages jumping around as bits get loaded in, FOUC) this disrupts the experience. It reflects on the brand and the perceived usability. It has been shown to dramatically affect engagement. After three seconds of loading, up to 40% of users will abandon your site. It also contributes to search-engine ranking!
There are a number of strategies to improve performance. Here is an overview of just a few of them.
Today Myfonts.com announced a new service allowing designers to subscribe to a vast number of desktop typefaces by Monotype foundries. Over 2200 to be precise.
Combined with webfont subscriptions provided by fonts.com (or typekit), web designers now have an incredible arsenal of fonts to try out, with complimenting systems that make experimentation convenient and cost-effective, contributing hopefully to more interesting design.