Email Signature Design Etiquette 101

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I thought I would write a small piece advising on some best practices for email footer signature designs, prompted by a correspondence I recently received. In today’s world of work communication, email still reigns supreme, so I’d say it’s pretty important to get right.

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Author/Artist Philippe Faraut sculpts an art critic in water-based clay (2009)

The importance of Google Plus for your business location

Google Plus is the second largest social network by registered users after Facebook. But that is not the only reason your business should spend time setting up a presence there.

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While most businesses see the value of creating a Facebook page to promote their business and interact with users, many seem to opt not to bother with Google +. Businesses often have resource constraints when it comes to marketing and social media, and it’s not a surprise that they often decide to concentrate efforts on a few channels.

But Google Plus is more than another social media channel. It’s the starting point for having your business show up in Google Maps, or to have reviews and author information appear in search results. In other words, it helps with your SEO efforts.

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Search Engine Optimisation for regional services – A case study

We recently created a website for a plumber friend in Australia, and were tasked with optimising the site for search. Our clients in the past being predominantly based in Hong Kong, or aiming for more global audiences with their offering, this was our first taste of local SEO methods, which we describe here.

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Branding Design – Hand Embossers for your Logo

We can design a hand embosser or desktop embosser for your business logo, and arrange the manufacture and delivery.

Hand embossers will emboss ordinary cartridge paper, so that you can place branding on envelopes, invoices, compliment slips, and other documents.

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The maximum diameter is 38mm.

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Smartphone sensors are about to get a whole lot smarter

There’s a new breed of sensor coming out – they measure the chemical composition of things using photon spectrometry, and these example applications from crowd-sourcing platforms show that there are countless amazing applications for these, in conjunction with smartphone apps.

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This is the SCiO

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Organic Designs by Dana Tanamachi

Dana Tanamachi is based in Brooklyn, and uses chalk to create organic typographical wizardry. We love it.

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Facebook Boosting As A Promotional Tool In Hong Kong, Or Otherwise

We tried to improve our Facebook post reach by promoting, or boosting, a post. Veritasium is a YouTube science video guy. In trying to learn how Facebook advertising works, he took a typically scientific approach: he created a helpful YouTube video, embedded below. I recommend it not only as a primer on Facebook’s business model, but as a warning to those considering social media paid-advertising as a way to grow your reach.

We didn’t heed the warnings.

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Why does Web Design in Asia Seem so Backwards?

Some thoughts on web design in Asia. Randomwire wrote a piece back in November that I’ve just stumbled upon, exploring the technological, linguistic, and cultural reasons behind why Japanese websites appear old fashioned and hopelessly cluttered. It is excellent and thought-provoking.

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50 Problems in 50 Days

50 design problems in 50 days

Peter Smart solves 50 design problems in 50 days, travelling around Europe. A nice idea and beautifully executed site that won site of the day from awwwards.

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