This week saw the launch of the website for a new business in Hong Kong; the first new project that Turtle has completed since a sabbatical of some six months from new projects. We were keen to get back to it.

Letters & Thoo is a new patent attorney firm based in Hong Kong.  L&T are not afraid to think in new ways, and our first goal was to create a brand identity for the fledgling business that communicated their values and their personality.

We reached consensus around a mark that conveys stability and credibility, while using bright colours and fonts with character to highlight that this is not your usual stuffy patent service company.