Chinese and Other Non-Latin Typefaces for the Web – Google Noto to the Rescue

If you’re designing for multiple-language web interfaces, you’ll want to consider Google’s beautiful Noto typeface as a great starting point for non-English views.

noto-chinese

Google’s Noto typeface was designed specifically to support all scripts in the Unicode standard. It is a huge ongoing project that was released into the wild in 2013 to help with font support and consistency on their Android phones.

You can read about the rationale and learn more about it from Google’s own Material Design specifications.

While Google are using this in their mobile device interfaces, we can also use them to our benefit when designing and developing for screens, or even for print.

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The Irregular Grid – The Layout to End All Layouts

We’ve been using irregular grid layouts a lot recently. Of all the options for laying out items of content this one keeps asserting itself as the best tool for the job.

PINTEREST

And here’s why.

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Contemporary design: considerations for a modern web project process.

responsive design example

In the age of responsive and animated websites, presenting and agreeing designs before moving to code is not what it once was.

Turtle Media project stages used to – and to a large extent still do – follow a Waterfall model, where we first gather requirements and preliminary assets and text, then create wireframes (if the site is warrants it. read why this company doesn’t).

Once we have agreed the structure and possess some project assets, we are ready to create mock-ups of the intended site design for approval. Typically we show key pages; perhaps the home page, a product or service page template, and a blog article page. These are delivered as JPG files, so they don’t move or adapt to different screens. Now that mobile audiences are increasing for virtually all types of websites, we show two versions of how each page will look: desktop and smartphone. Then we ask for approval to begin the coding.

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Search Engine Optimization in Hong Kong – Analytics & Referral Spam

Google Analytics has taken a hit lately in the form of referral spamming, or spoofing. I started to notice it in my own reports, then came across this article.

We manage search engine optimization and search marketing for a number of our clients. Some are SMEs with local markets that have naturally small amounts of traffic. This month I started preparing the report for one client and my jaw dropped: a 500% increase in traffic:

Search Engine Optimization is doomed

However a quick filter by country showed that 90% of the new traffic is from Russia. Not their market by any stretch.

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Leverage your existing Analytics to make your new website the best it can be

analytics

Rebuilding a website has a distinct advantage compared with starting out anew. Detailed data on website visitors can provide crucial insight into what content is working and what needs work, as well as help focus your business goals for the new version. Redesign based on facts, not feelings.

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Email Signature Design Etiquette 101

Screen-Shot-2014-12-18-at-12.37

I thought I would write a small piece advising on some best practices for email footer signature designs, prompted by a correspondence I recently received. In today’s world of work communication, email still reigns supreme, so I’d say it’s pretty important to get right.

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Author/Artist Philippe Faraut sculpts an art critic in water-based clay (2009)

The importance of Google Plus for your business location

Google Plus is the second largest social network by registered users after Facebook. But that is not the only reason your business should spend time setting up a presence there.

social media marketing hk

While most businesses see the value of creating a Facebook page to promote their business and interact with users, many seem to opt not to bother with Google +. Businesses often have resource constraints when it comes to marketing and social media, and it’s not a surprise that they often decide to concentrate efforts on a few channels.

But Google Plus is more than another social media channel. It’s the starting point for having your business show up in Google Maps, or to have reviews and author information appear in search results. In other words, it helps with your SEO efforts.

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Search Engine Optimisation for regional services – A case study

We recently created a website for a plumber friend in Australia, and were tasked with optimising the site for search. Our clients in the past being predominantly based in Hong Kong, or aiming for more global audiences with their offering, this was our first taste of local SEO methods, which we describe here.

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Branding Design – Hand Embossers for your Logo

We can design a hand embosser or desktop embosser for your business logo, and arrange the manufacture and delivery.

Hand embossers will emboss ordinary cartridge paper, so that you can place branding on envelopes, invoices, compliment slips, and other documents.

brand design - hand chop

The maximum diameter is 38mm.

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