11th January 2017
As the modern web matures, visitors are savvier. We would argue that they can smell a design template, a stock photograph, or a cliché a mile off. It might be worth going the extra mile to distinguish your brand.
An irreverent comment on the futility of using off-the-shelf templates? Sweary words redacted.
The screenshot above is from a joke webpage that pokes fun at the myriad companies using Bootstrap templates for their web presence. Bootstrap is a front-end framework originally designed to allow developers to create Rapid Prototypes of their ideas using simple and repeatable code patterns.
It has since morphed into a quick and cheap way to build simple websites, with off-the-shelf themes available either standalone or baked into countless WordPress or other platform templates.
The trouble is, it shows. Alongside the ubiquitous skyline shot, or corporate shaking-hands-in-front-of-a-fancy-glass-building stock photograph, the same familiar patterns keep popping up. Each time losing potency. Losing the audience’s attention faster than a ‘share this on Twittergram’ button.
2nd September 2016
The front-end of a website is, naturally, the part that visitors see. The branding, images, illustration, typefaces, overall layout. That these visual aspects are crucial is a given. Every touchpoint of the brand needs to be consistent, and deliver the correct message and tone.
But website pages are delivered across networks, to a variety of devices on networks of different speeds. A page might be beautiful, but if it takes five seconds to load, with all sorts of funky stuff going on in the meantime (90s style progressive-image reveals, pages jumping around as bits get loaded in, FOUC) this disrupts the experience. It reflects on the brand and the perceived usability. It has been shown to dramatically affect engagement. After three seconds of loading, up to 40% of users will abandon your site. It also contributes to search-engine ranking!
12th August 2016
18th May 2016
17th February 2016
Today Myfonts.com announced a new service allowing designers to subscribe to a vast number of desktop typefaces by Monotype foundries. Over 2200 to be precise.
Combined with webfont subscriptions provided by fonts.com (or typekit), web designers now have an incredible arsenal of fonts to try out, with complimenting systems that make experimentation convenient and cost-effective, contributing hopefully to more interesting design.
5th September 2015
We usually provide custom SEO services to improve our clients’ search engine ranking. This requires consultation to craft an optimisation strategy that suits you. Researching your industry, reviewing your current website content and code, and choosing keywords to target and advertise on.
If you’re designing for multiple-language web interfaces, you’ll want to consider Google’s beautiful Noto typeface as a great starting point for non-English views.
Google’s Noto typeface was designed specifically to support all scripts in the Unicode standard. It is a huge ongoing project that was released into the wild in 2013 to help with font support and consistency on their Android phones.
You can read about the rationale and learn more about it from Google’s own Material Design specifications.
While Google are using this in their mobile device interfaces, we can also use them to our benefit when designing and developing for screens, or even for print.
5th May 2015