Kim Robinson had established themselves as the luxury salon to emulate in Hong Kong and Singapore, and recently extended the brand into haircare products and accessories.
But their old site didn’t match the quality of their service. The previous design was a little confusing, and hard for the team to update. So they partnered with us to tell their story.
We were tasked with refreshing the site design and user experience in a three month engagement.
We worked closely with the KR marketing team to articulate the key design criteria for the project. The brand would need to be carefully applied, with a photography-led layout. Our main objective was to keep it clean, clear and minimal – let the images do the talking.
We worked through rounds of UX and wireframing to find the optimal way to present the salon, lookbook, and product content with minimal page clutter and clicks.
The final site is super-easy to update with new collections each season, as well as manage the product information. We paid special attention to showing mobile visitors the key salon contact details on the first page, so they could immediately start a call or open Google Maps. Search ranking and traffic improved by over 30% in the first few months.
