Food & Beverage

Swire Restaurants

Design strategy for multiple F&B properties

Overview

Turtle Media was engaged by Swire Hotels to build the online presence for their restaurants and cafes in Hong Kong.

With multiple properties needing similar functionality, but distinct branding and characters, we needed an efficient solution that could be deployed quickly, and updates made in a timely fashion.

We created their group site, along with websites for Mr & Mrs Fox, The Continental, Plat du Jour, and PUBLIC. The brief required that the multilingual sites would fit a similar structural and functional template, but with highly bespoke front-end design to suit the distinctive branding for each concept.

The result is a beautiful presence that is easy for the client team to update in-house, and integrates seamlessly with their various related services such as booking, deliveries, rewards, newsletters, promotions, and their social platform.

We also provided marketing-focussed copywriting services and bespoke illustrations.

Turtle Media were amazing from start to finish. Really nailed the brief and delivered above expectations!

John Price Director of Urisino Ecosystem Projects

Fantastic project management. Helped put my website above competitors in search.

Nicola Parrington Founder of Clinical Copy