Posts tagged as: User Interface

Websites are Not Print: Pay Attention to the Movement.

loading

The front-end of a website is, naturally, the part that visitors see. The branding, images, illustration, typefaces, overall layout. That these visual aspects are crucial is a given. Every touchpoint of the brand needs to be consistent, and deliver the correct message and tone.

But website pages are delivered across networks, to a variety of devices on networks of different speeds. A page might be beautiful, but if it takes five seconds to load, with all sorts of funky stuff going on in the meantime (90s style progressive-image reveals, pages jumping around as bits get loaded in, FOUC) this disrupts the experience. It reflects on the brand and the perceived usability. It has been shown to dramatically affect engagement. After three seconds of loading, up to 40% of users will abandon your site. It also contributes to search-engine ranking!

There are a number of strategies to improve performance. Here is an overview of just a few of them.

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Link: Things nobody has ever said about your website

funny website design patterns

See more funny website design patterns here.

 

User Reviews & Comments: A Battle Between Engagement & Trust

Let’s have a look at best design practices for integrating user reviews and comments into your website.

There are many online services that seek users’ opinions to help other visitors make decisions. Sometimes this is a simple quantitative rating, as seen on Rotten Tomatoes with their average audience scores, or on Open Rice here in Hong Kong. It could be as simple as the ‘thumbs up’ or ‘thumbs down’ on YouTube or the ‘like’ button on Facebook. Other times user prose is solicited in the form of comment, forum replies, or reviews. Sometimes the user opinion extends to the judgement of other people’s comments. Witness YouTube comments being hidden for having too many negative marks, or the ordering of answers on Yahoo Answers or Quora by ‘most upvoted’. 

There is undoubtedly a value to user interaction. TripAdvisor is built on the concept, and a quick look at YouTube ‘likes’ is a great indicator of video quality or relevance. But cheating the system is often possible, and a discerning interweb-surfer will remember to proceed with caution and truckloads of salt.

How do we create trust in the user-generated content on our websites?

Good question.

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