Posts tagged as: Content Strategy

Breaking From The Expected In Modern Web Design

As the modern web matures, visitors are savvier. We would argue that they can smell a design template, a stock photograph, or a cliché a mile off. It might be worth going the extra mile to distinguish your brand.

bootstrap

An irreverent comment on the futility of using off-the-shelf templates? Sweary words redacted.

The screenshot above is from a joke webpage that pokes fun at the myriad companies using Bootstrap templates for their web presence. Bootstrap is a front-end framework originally designed to allow developers to create Rapid Prototypes of their ideas using simple and repeatable code patterns.

It has since morphed into a quick and cheap way to build simple websites, with off-the-shelf themes available either standalone or baked into countless WordPress or other platform templates.

The trouble is, it shows. Alongside the ubiquitous skyline shot, or corporate shaking-hands-in-front-of-a-fancy-glass-building stock photograph, the same familiar patterns keep popping up. Each time losing potency. Losing the audience’s attention faster than a ‘share this on Twittergram’ button.

Read More

Let's make something. Contact us.