Monthly Archives: April 2014

Facebook Boosting As A Promotional Tool In Hong Kong, Or Otherwise

We tried to improve our Facebook post reach by promoting, or boosting, a post. Veritasium is a YouTube science video guy. In trying to learn how Facebook advertising works, he took a typically scientific approach: he created a helpful YouTube video, embedded below. I recommend it not only as a primer on Facebook’s business model, but as a warning to those considering social media paid-advertising as a way to grow your reach.

We didn’t heed the warnings.

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