Monthly Archives: July 2012

Native App vs. Web App; Why Hong Kong Mostly Gets It Wrong.

In Hong Kong, there are many examples where a popular website or business decides to release an app. In this sense, ‘app’ is short-hand for a native application; a downloadable thing that creates an icon on your homescreen, be it on an Apple mobile device (iPhone, iPad, and iTouch), or on an Android, BlackBerry, Nokia, or Windows device.

But there is another type of ‘app’. It’s called a web application, or web-app for short. In this context it usually refers to a website that, one way or another, works well on mobile devices. And it’s usually the better option.

web app design hong kong

Forgive me Hong Kong, but we are generally a little backward when it comes to this sort of thing. Let me reveal a little secret: most websites do not need a native app. Let me explain.

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